The Dashboard skill collects the summary cards shown on the Seller Central home page (account health, advertising, seller feedback, orders, and similar).
Amazon is rolling out a new home page experience, so the skill detects which version was served and normalizes both to the same shape. The experience field reports which one produced the result ("new" or "classic"). Each card has a card_type and title; KPI cards include pre-formatted datapoints (label/value pairs), while cards backed by structured figures (account health, feedback, orders) include their data, and text cards include content. Classic cards may also include a subtitle and a click-through link.
| Time Period | Current |
|---|---|
| Report Format: | json |
{
"experience": "new",
"cards": [
{
"card_type": "ACCOUNT_HEALTH_GREETING_HEADER",
"title": "Account Health",
"data": {
"regionToRegionalAccountHealthData": {
"NA": {
"merchantMarketplaceAccountHealthDataList": [
{ "merchantID": "AXXXXXXXXXXXXX", "marketplaceId": "ATVPDKIKX0DER", "accountStatus": "NORMAL", "rating": "352" },
{ "merchantID": "AXXXXXXXXXXXXX", "marketplaceId": "A2EUQ1WTGCTBG2", "accountStatus": "NORMAL", "rating": "212" }
]
}
}
}
},
{
"card_type": "KPI_CARD_AD_SALES",
"title": "Advertisement Sales",
"datapoints": [
{ "label": "Sponsored Products Attributed Sales", "value": "$2,785.11" },
{ "label": "Ad Spend", "value": "$350.53" },
{ "label": "Sponsored Products Cost Per Click", "value": "$0.80" },
{ "label": "Sponsored Products ROAS", "value": "7.95" }
]
},
{
"card_type": "KPI_CARD_AD_IMPRESSIONS",
"title": "Advertisement Impressions",
"datapoints": [
{ "label": "Sponsored Products Impressions", "value": "5,359" },
{ "label": "Sponsored Products Clicks", "value": "20" },
{ "label": "Sponsored Products Click Through Rate %", "value": "0.37%" }
]
},
{
"card_type": "KPI_CARD_FEEDBACK",
"title": "Seller feedback",
"data": {
"regionalFeedbackMap": {
"NA": {
"merchantMarketplaceFeedbackList": [
{ "marketplaceID": "ATVPDKIKX0DER", "sellerEffectiveRating": 4.9, "sellerRatingCount": 12, "negativeRatingCount": 0, "positiveRatingCount": 12 }
]
}
}
}
},
{
"card_type": "GLOBAL_ORDERS_WIDGET",
"title": "",
"data": {
"regionalOrdersMap": {
"NA": {
"merchantMarketplaceOrdersList": [
{ "marketplaceID": "ATVPDKIKX0DER", "mfnUnshipped": 1, "mfnPending": 0, "fbaPending": 2, "fbaAll": 14 }
]
}
}
}
}
]
}
On the classic home page the result is the same shape with "experience": "classic"; those cards carry a subtitle, a link, and datapoints derived from the card's value lines.