The Search Query Performance skill collects Amazon Brand Analytics "Search Query Performance" data (Brand view) for every brand the account has access to. For each brand it reports the top search queries that led customers to the brand's products, with the full impressions → clicks → cart adds → purchases funnel, including the brand's share of each metric.
| Time Period | Latest complete week. Each brand entry includes period_start and period_end (the week's Sunday–Saturday range). |
|---|---|
| Report Format: | json |
| Source: | Amazon Brand Analytics → Search Query Performance (Brand view) |
| Coverage: | All brands available to the account — one top-level entry per brand. Up to the top 1,000 search queries per brand, ranked by query score. |
| Structure: | A top-level object keyed by brand id. Each brand carries its metadata plus a rows array of query rows. Row fields are ordered to roughly match the dashboard: query, score, volume, then the Impressions / Clicks / Cart Adds / Purchases groups (each as total / brand count / brand share), followed by rates, prices, and shipping-speed breakdowns. |
{
"100200": {
"brand_id": "100200",
"brand_name": "Example Brand",
"reporting_range": "weekly",
"period_start": "2026-05-24",
"period_end": "2026-05-30",
"country": "us",
"rows": [
{
"qp-brand-query": "example search query one",
"qp-query-rank": "1",
"qp-query-volume": "907",
"qp-impressions": "23735",
"qp-brand-count-impressions": "691",
"qp-brand-share-impressions": "2.91",
"qp-clicks": "448",
"qp-brand-count-clicks": "21",
"qp-brand-share-clicks": "4.69",
"qp-cart-adds": "165",
"qp-cart-adds-brand-count": "10",
"qp-cart-adds-brand-share": "6.06",
"qp-purchases": "78",
"qp-purchases-brand-count": "5",
"qp-purchases-brand-share": "6.41",
"qp-click-rate": "49.39",
"qp-purchase-rate": "8.6",
"qp-same-day-shipping-cart-adds": "4",
"qp-same-day-shipping-purchases": "2",
"qp-two-day-shipping-clicks": "129",
"qp-one-day-shipping-clicks": "194",
"qp-purchases-brand-price": "9.49",
"qp-purchase-price": "6.99",
"qp-clicks-brand-price": "9.49",
"qp-two-day-shipping-purchases": "19",
"qp-one-day-shipping-cart-adds": "74",
"qp-cart-adds-price": "7.19",
"qp-same-day-shipping-clicks": "19",
"qp-one-day-shipping-purchases": "40",
"qp-clicks-price": "7.19",
"qp-cart-adds-brand-price": "9.49",
"qp-two-day-shipping-cart-adds": "43",
"qp-cart-add-rate": "18.19"
},
{
"qp-brand-query": "example search query two",
"qp-query-rank": "2",
"qp-query-volume": "512",
"qp-impressions": "14920",
"qp-brand-count-impressions": "402",
"qp-brand-share-impressions": "2.69",
"qp-clicks": "287",
"qp-brand-count-clicks": "13",
"qp-brand-share-clicks": "4.53",
"qp-cart-adds": "96",
"qp-cart-adds-brand-count": "6",
"qp-cart-adds-brand-share": "6.25",
"qp-purchases": "41",
"qp-purchases-brand-count": "3",
"qp-purchases-brand-share": "7.32",
"qp-click-rate": "47.83",
"qp-purchase-rate": "7.6",
"qp-same-day-shipping-cart-adds": "2",
"qp-same-day-shipping-purchases": "1",
"qp-two-day-shipping-clicks": "88",
"qp-one-day-shipping-clicks": "121",
"qp-purchases-brand-price": "12.99",
"qp-purchase-price": "9.49",
"qp-clicks-brand-price": "12.99",
"qp-two-day-shipping-purchases": "11",
"qp-one-day-shipping-cart-adds": "44",
"qp-cart-adds-price": "9.99",
"qp-same-day-shipping-clicks": "12",
"qp-one-day-shipping-purchases": "23",
"qp-clicks-price": "9.99",
"qp-cart-adds-brand-price": "12.99",
"qp-two-day-shipping-cart-adds": "27",
"qp-cart-add-rate": "16.72"
}
]
}
}
Multi-brand accounts return one top-level entry per brand (keyed by brand id), each with its own rows array.