Documentation

Voice of the Customer Skill

The Voice of the Customer skill contains very detailed information for each product sold by the seller. It details Negative Customer Experiences (NCX) that may occur for a variety of reasons, including negative feedback, returns, negative product reviews

Time Period Current
Report Format: json
Example Report:
[
    {
        "mskus": "my-very-special-sku",
        "asin": "B07PCMWTSG",
        "itemName": "Amazon eGift Card - (Instant Email or Text Delivery)",
        "condition": "New",
        "fnsku": "B07PCMWTSG",
        "imageUrl": "https:\/\/m.media-amazon.com\/images\/I\/XEuTdGQwYcs._SY80_.jpg",
        "retailUrl": "https:\/\/www.amazon.com\/dp\/B07PCMWTSG?ref_=xx_amzn_dp_vocsum",
        "orderCount": 999,
        "ncxCount": 99,
        "ncxRate": 0.011,
        "ncxReviewRate": 0.0009,
        "ncxReturnRate": 0.006,
        "concessionRate": 0.011,
        "displayRating": 4.7,
        "lastUpdate": "2025-02-21T00:00:00.000+00:00",
        "lastOfferClosedDate": null,
        "mostCommonReturnReasonBucket": "ui_performance_or_quality_not_adequate",
        "mostCommonReturnReasonBucketPercent": 55,
        "mostCommonReturnReasonBucketCount": 6,
        "addqrHealth": "GOOD",
        "pcxHealth": "GOOD",
        "fulfillmentChannel": "FBA",
        "insufficientFeedback": false,
        "listingExists": true,
        "isAtRiskOfHRRA": false,
        "vendorCode": null,
        "isListingGraded": false,
        "pcrActionRequiredOnMsku": [],
        "thresholdMetadata": {
            "key": "328#60177776014444",
            "mean": 0.0476,
            "standardDeviation": 0,
            "ncxReviewMean": 0,
            "ncxReviewStandardDeviation": 0,
            "ncxReturnMean": 0,
            "ncxReturnStandardDeviation": 0
        },
        "isHRRA": false
    },
    ...
]